Serene Allison & Pearl Barrett
Trim Healthy Mama/Trim Healthy NaturalsNashville, TNAtlanta, GAWaco, TXColumbus, OH
Their collective epiphany led to the creation of Trim Healthy Mama, a fad-busting healthy lifestyle revolution that includes hundreds of thousands of passionate members, bearing testimonies of THM’s amazing, life changing results.
The rural Tennessee next-door neighbors are now world renowned as the down to earth personalities and entrepreneurial spirits behind an organically developed, ever- expanding multi-media empire. Expanding their trademarked brand into a wide variety of marketplaces, THM has sold millions of consumer items, ranging from a line of beauty products, health tips and food ingredients/cooking products (most recently, chocolate bars). The Trim Healthy Chocolate Butterfly Bar, hit the market on May 1, resulting in an astounding 1.5 million dollar day in THM sales! They have launched a quarterly E-zine, opened their first retail brick and mortar store 75 miles down the road in Nashville, started the “Trim Healthy Podcast” (which garnered over one million downloads in just six months) and most recently, the launch of their nationally syndicated radio program, “The Serene and Pearl Show.” THM currently has over 35 affiliated Facebook groups with hundreds of thousands of members, and the membership community on the THM website finds 17-30,000 people engaging with each other at any given time.
In 2018, the charismatic siblings with the fun loving rapport but no nonsense information are still working in the same kitchen where they formulated the 250 recipes at the core of their bestselling self- published flagship book “Trim Healthy Mama.” The volume, which was ranked the #1 Amazon title for its 2013/2014 Health and Wellness Category and became a New York Times and Barnes & Noble bestseller, included proven ways to lose weight, fresh concepts for keeping hormones balanced, ways to re-fire one’s metabolism, tips for making skin glow, a section on igniting marriage intimacy and a simple and effective exercise plan. Its success launched Pearl and Serene with no formal advertising or marketing machine, to the forefront of their ultra-competitive industry. Their two follow up volumes, “Trim Healthy Mama Cookbook: Eat Up and Slim Down with More than 350 Healthy Recipes” (2015) and “Trim Healthy Mama’s Trim Healthy Table” (2017), also became bestsellers.
Serene and Pearl’s current status as bestselling authors and increasing influence as cultural role models helping transform the lives of people across the globe were the furthest notions from their minds in those early days when they spent every spare moment in each other’s kitchens creating dynamic, tasty recipes for breakfast, lunch, dinner, snacks and desserts. Back then, everything was created with their own health and that of their families in mind. With Serene having borne nine children (she and her husband adopted five more from Liberia) and Pearl raising five, they had their own figures and fitness to think about.