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To ensure we can effectively reach the right people together, could you tell me more about your primary target audience and their key demographics? (Age, number of children, gender, etc.)
What channels do you find most effective for acquiring new customers?
Are these channels owned by you (like email), or are they un-owned (like affiliates and social media)
What your average Customer Acquisition Cost for a new customer?
Please tell us any information that might help the conversation regarding what you expect to pay per customer in opening a new audience? Is it higher or lower than your average?
To help us understand how Teach Them Diligently can make your customer acquisition smoother and more constant, what are the biggest challenges you face in acquiring new customers?
What types of content and messaging have you found resonate most with your audience?
Your answers to this question will help us in tailoring content and messaging that historically works for your brand while also speaking to the uniqueness of our audience.
What core values or messages do you emphasize in your marketing?
Aligning on core values ensures that the partnership will be authentic and well-received by both audiences. We want to ensure our collaboration reflects those values.
Have you participated in or sponsored events before?
We'd love to hear about your experiences and the outcomes.
What are your primary goals for entering into a partnership?
Knowing this will help us structure a proposal that aligns with your objectives.
How do you measure the success of your marketing campaigns and partnerships?
Do you have a marketing funnel or gateway product that leads to greater customer engagement?
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What strategies do you currently use to engage with your customers post-acquisition?
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